Ep 217 | Back on the Map Part 2: It’s Not Your Niche — It’s Your Perspective (And Other Shifts to Help Your Authority Strategy)

Welcome to part two of my Back on the Map series.In part one, I talked about the biggest mistake I've made in business and what it's cost me.Part 2 is the next layer of that conversation. Because once you get clearer on what you want to be known for, you also have to start changing how you operate—how you build your visibility and authority, how you approach growth, how you structure your business.In this episode, I'm pulling back the curtain to talk about what I'm changing behind the scenes, what I'm noticing, and what I think actually matters if you want to become known for something online. Here's What I Cover:1. Why I'm doing way less but building way more intentionally2. Why your niche isn't enough anymore3. The shift from random marketing activities to a visibility ecosystem4. Why you need to sell sooner than you think5. The four buckets your business needsResources and sponsorship:Back on the Map Part 1: Listen to the first episode where I break down my biggest mistakes: //podcasts.apple.com/gb/podcast/ep-211-back-on-the-map-the-biggest-mistake-ive-made/id1644601845?i=1000758653311Leave a voicemail with your questions: Sophia will answer them in upcoming episodes: https://www.speakpipe.com/MarketingUnfiltered This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:https://audit.brandospro.com/Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.Start your audit here: https://audit.brandospro.com/