Ep 218 | Tariffs Costs Mount | Cold Teas are Functional Standouts in the Wellness Beverage Movement | Paris Tea Festival Opens Saturday

Tariffs Costs Mount | Iced and Cold-Brewed Teas are Functional Standouts in the Wellness Beverage Movement | Inaugural Paris Tea Festival Opens SaturdayNEWSMAKER – Sebastian Michaelis is the Head of Tea for the International division of Tata Consumer Products, overseeing the Tetley brand.PLUS | Relentlessly Pursuing Consistency | Elite tea tasters can detect minute differences in aroma, taste, mouthfeel, and aftertaste, but few are supertasters; instead, they are masters of association, disciplined to use precise, industry-accepted terms in their evaluations. The best develop deep practical knowledge that bridges production, procurement, and marketing, combining base teas to achieve consistent taste profiles across batches and seasons without compromising quality.Sebastian Michaelis, Head of Tea at Tata Consumer Products, where he oversees the Tetley brand, joins Tea Biz for a fascinating and insightful conversation about the joys and challenges of tasting thousands of teas weekly for over 20 years.Signup www.tea-biz.com | https://teajourney.pub/newsletter-preferences/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy