EP 218 - The Real Reason You Don't Know What to Post (It's Not a Content Problem)

If you've ever stared at a blank screen wondering what to post on Instagram, this episode is for you. I promise, it's not what you think. This topic actually came from a recent coaching call where so many of my clients had the exact same question: What do I even post right now? And what I've realized is that when people think they have a content ideas problem, they actually have a decision-making problem. A confidence problem, at it's core.  So in this episode, I'm breaking down the real reasons you don't know what to post and what to actually do about it. Here's what we cover: Why you need to know your goal with every post. You know what to post, but you fear the outcome.  You have too many ideas and no priorities. You're consuming more than you're deciding.  What to do instead: Ask yourself: what is this post supposed to do? Attract, connect, or convert? Get clear on what you want to be known for and what conversations you want to own. Think about what feels honest and strategic right now. Break it down to the smallest version of the idea. Reverse engineer from your CTA and pull one teaching from it. Whether you're in a visibility season, a trust-building season, or a conversion season, the content you need looks different for each, and I walk you through all of it. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes.   BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.