Ep #219: How To “Retail-ize” Health Care And Free The Unicorns - with Eric Haberichter

We have been talking about consumers in healthcare since the turn of the century, but real health care consumers – in the true sense of the word – are still apparently hanging out at the unicorn farm somewhere far away. Eric Haberichter, Co-founder at Access Healthnet knows why – and is working hard at creating a consumer environment in health care that approximates our consumer engagements in every other industry.What You’ll Learn From this Episode:Why we must stop focusing on network discounts.Why is the typical shopping experience still opaque in healthcare?How we create a more normal market.The three immutable characteristics that must be present.How to move beyond surgical and include diagnostic and therapeutic.