Ep 22. Don’t Just Stand Out - Connect: with Kate Brown

Marketing isn’t just about selling products. It’s about influencing people, building trust, and creating connection.In this conversation with Kate Brown, we explore why standing out isn’t enough — and why the real edge in business and life comes from familiarity, credibility, and showing up consistently.We unpack:Why people choose what feels familiarThe difference between attention and trustWhy being seen feels uncomfortableHow connection compounds over timeThe identity shift required to lead instead of chaseThis episode isn’t about tactics. It’s about understanding people.Because growth doesn’t come from being louder — it comes from connecting.Kate Brown Instagram - @katebrowncmo