Ep. 22: Entrepreneurship as Resistance: Building an Authentic Brand Patricia Johnson

Have you ever tried to make your brand look more "elevated" and ended up with something that felt like a complete stranger?In this episode, I sit down with Patricia Johnson, brand strategist and website designer behind Cultivation Studio, for a conversation about what it really means to build a brand from the inside out. Patricia brings 16 years of marketing experience, a layoff that redirected her entire path, and a philosophy that stopped me in my tracks: entrepreneurship is a radical act of resistance.We talk about what it looks like to strip your brand down to nothing in search of a "higher caliber" client, only to realize you stripped yourself out of it too. And what it takes to come back to yourself and actually like what you've built again.In this episode, we talk about:Why entrepreneurship is a radical act of resistance and what that means for how you buildThe layoff that became the catalyst for Patricia's most aligned pathHow stripping personality from your brand to look more "elevated" actually tanks your confidenceThe difference between strategy and intuition in brand design (and why you need both)Why "authentic" has become a buzzword and what it actually requiresThe role Human Design played in helping Patricia claim her voice and her edgeBuilding in public, learning in public, and being okay with showing up before you're polishedWhy the people who are meant for you need to feel you before they find youConnect with Patricia Johnson: Website: http://cultivation.studio Instagram: https://www.instagram.com/cultivation.studio LinkedIn: https://www.linkedin.com/in/patricia-johnson/ Workshop (Authentic by Design): https://cultivation.studio/authentic-by-design꩜ Work with Me Learn More About Designed to Be Human https://www.designedtobehuman.com/For Self-Discovery Highly Potent Human Sessions: https://www.designedtobehuman.com/highly-potent-human-sessionBuild your Authentic 6-Figure Brand Brand Embodiment: https://stan.store/itssashapearl/p/book-your-brand-embodiment-discovery-callFor Sustainable Business Expansion Big Biz Energy: https://www.designedtobehuman.com/big-biz-energy꩜ Join My Community Instagram for Business: https://www.instagram.com/designed.to.be.human/ Instagram for Host: https://www.instagram.com/itssashapearl/ Substack: https://designedtobehuman.substack.com/ Youtube: https://www.youtube.com/@designedtobehuman