Ep. 22: Heather Dileepan - MA in Writing & Publishing Turned Conversion Copywriter

Boredom at her job, coupled with aspirations to become the next Maxwell Perkins, inspired Heather to enroll in an MA in writing and publishing program. While she spent time in educational publishing during grad school, a move to the West Coast after graduation meant fewer employers in her field of choice — and field of study. In short order, Heather landed at Amazon, which serendipitously served as her intro to marketing. She soon discovered that the discipline offered the creative outlet and variety she craved in a career. Over the years, Heather’s explored different aspects of marketing and found her niche in web copywriting, the persuasive content that encourages readers to take some form of action. In 2019, she struck out on her own to found HD Copywriting. Now Heather imbues her work with the skills she honed in those writing workshops and courses. And she’s revisiting her Perkins ambitions as she regularly chips away at her debut novel. Freelancing resources mentionedCreative Class podcastBeing Freelance podcast Copywriting resources mentioned The Copywriter ClubCopyhackers and Joanna WeibeCopy School, a Copyhackers courseWhere to find Heather and HD CopywritingHDcopywriting.com@HDCopywriter on InstagramCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show