How The New York Times Is Winning in Advertising (While Everyone Else Struggles)

Most media companies are fighting declining advertising revenue.The New York Times is moving in the opposite direction.In this episode of Media Monitor, Kelly and Sean launch a new deep-dive series by examining one of the most successful media businesses today. Using Guideline's advertising intelligence alongside The New York Times' public financial reporting, they break down where the company's advertising growth is really coming from—and why it continues to outperform much of the industry.Topics include:Why New York Times advertising revenue grew 29%The role of direct advertising versus programmaticHow podcast advertising has become a meaningful revenue driverWhy sports content continues to outperform expectationsWhat The Athletic acquisition is contributingThe surprising return of print advertisingWhy subscriptions and advertising work togetherLessons publishers and marketers can apply to their own businessesWhether you're a marketer, publisher, agency leader, or media executive, this episode offers a practical look inside one of the industry's strongest advertising businesses.Key TakeawaysNew York Times advertising revenue trendsPodcast sponsorship growthSports media monetizationPrint advertising performanceDirect advertising strategySubscription business expansionPublisher revenue diversificationMedia business strategyIf you’d like access to the benchmark report or want to suggest a topic for the next part of the programmatic series, reach out to [email protected] you enjoyed this episode, be sure to follow or subscribe so you don’t miss future conversations on advertising, media strategy, and cultural marketing moments.And if you’re listening on Apple Podcasts or Spotify, a quick rating or review helps more people discover the show.