Ep 22: How To Leverage Podcasts To Grow Your Business

Thinking about starting a podcast… but feeling overwhelmed, nervous, or unsure where to even begin? You’re not alone — and in this special episode of Your Marketing Mentor, I’m sharing a live talk I gave for CEO Moms where we got real about how to use podcasting as a visibility and content powerhouse.Whether you're considering launching your own show or want to grow your brand by being a guest on others, this episode is full of strategy, encouragement, and actionable tips.🎯 What you’ll learn:– Why podcasting builds authority + trust– The 3 options for using podcasting in your business– How to repurpose episodes into all your marketing content– What to do if you hate being on camera– Tools + resources to help you get started as a guest🎧 Listen in and get inspired to show up — even if your voice shakes 💕⏱️ Timestamps00:00 – Introduction & Welcome00:35 – Meet Sherry Sutton, Marketing Mentor00:58 – Helping Small Business Owners with Marketing01:40 – The Value of Podcasting & Session Overview02:45 – Audience Podcast Experience & Icebreaker03:48 – Barriers to Starting a Podcast (Time, Nerves, Where to Start)04:06 – Overcoming Fear & Self-Doubt04:52 – Podcast Popularity & Key Statistics06:15 – The Rise of Video Podcasts & YouTube’s Role08:35 – Why Strategy is Essential Before Starting a Podcast09:23 – Does Podcasting Make Sense for Your Business?10:26 – Three Options: Start a Podcast, Be a Guest, or Both11:01 – Why Start a Podcast? (Brand Awareness, Authority, Lead Gen)12:44 – Using Podcasts for Content Repurposing & Social Media15:07 – Reasons Not to Start a Podcast (Time, Consistency, Tech)19:57 – Q&A: Outsourcing Podcast Production & Costs21:48 – Repurposing Daily Activities into Content24:08 – Being a Guest on Podcasts: Benefits & How-To25:33 – Building Partnerships & Practicing Your Message27:11 – Getting Content from Podcast Appearances28:00 – Who Makes a Good Podcast Guest?29:14 – Resources for Finding Guest Opportunities (Qwoted, FB Groups, PodMatch)33:57 – Heart of the Hustle Podcast & Studio Overview36:34 – Q&A: One-Sheets, Marketing Criteria, Episode Length, and More✨ Let’s Connect:Instagram: @sherrysuttonmarketingmentorFree Marketing Resources: sherrysutton.comExplore My 1:1 Mentorship: https://www.sherrysutton.com/mentorship📺 Watch the full episode here on YouTube or tune in on your favorite podcast platform!And don’t forget to hit subscribe + leave a review if this episode helped you.XO,SherryYour Marketing Mentor 💖🚀 Let’s Talk Podcast Launch LabWant to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get:8 weeks of hands-on coaching + live sessionsIn-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026👉 Let’s Make It HappenReady to stop planning and actually launch?Learn more here: www.sherrysutton.com/podcastlaunchcourse