Ep 22: Jonathan Oldhams - Optimise User Experience to Maximise Conversions

Jonathan Oldhams is the Founder of Webstraxt, a Digital Marketing agency in Newark that works with national and regional brands. They have a proven track record of delivering results. They create unique designs, content and users experiences that drive user engagement, accelerate brand loyalty and increase website conversions. In this podcast, Jonathan discusses the essential features of eCommerce stores and quick wins that can increase the speed of your website. He stresses the importance of optimising the check out process to maximise conversions.  He shares the factors you need to consider when choosing your eCommerce platform, cost and functionality. Jonathan delves into the value of UX design and the importance of analysing the data provided to understand the customer journey. He goes into detail about the future of UX and click and collect.  Find out what the biggest mistakes he sees on eCommerce sites and a book recommendation to advance your knowledge.