Ep.22 Rachel Eden | Small Business Success: Accounting & Other Essentials

In this episode, Rachel, a local accountant and Reading Borough Councillor, shares her insights on running a successful small business. She discusses the importance of understanding your costs, pricing your services effectively, and building strong relationships with clients. Rachel also offers practical advice on navigating the challenges of starting and growing a business, including the importance of financial planning and seeking support from local networks. Rachel's experiences as a councillor and business owner provide a unique perspective on the challenges and opportunities facing small businesses today.   TIME CODES 00:23 Introduction 00:42 About Rachel 01:08 What Rachel likes about Reading 02:38 What made Rachel want to be a Councillor 04:34 How has Reading changed over the years since Rachel first because a Reading Borough Council member in 2020? 05:58 Rachel's company | Holy Brook Associates 07:56 What financial challenges do small businesses face and what services do you offer to help? 09:54 Rachel's tips for small businesses on pricing 13:06 how Rachel promotes her services and connects with the right clients 14:44 what financial advice to anything just starting out their small business 17:11 Suggestions for accountancy software 18:22 Where new small business owners can find advice and answers to their questions 20:39 Rachel's future plans for Holy Brook Associates 21:43 Rachel's key takeaway