EP. 22 “Reality: Challenges are out there. Maritza Diaz chose to ignore them.”

Do not be distracted.  Maritza Diaz wants her kids to be proud of Mommy.  She is busy creating jobs and doesn’t have time for doubters.  Laurie McGraw is speaking with Inspiring Woman Maritza Diaz. Maritza Diaz, Chief Executive Officer of ITJuana Maritza Diaz is a talented and seasoned technology executive with over 25 years of experience in IT and Software Engineering. She brings a wealth of expertise with particular strengths in areas such as engineering excellence, digital transformation, agile/scrum adoption, software engineering best practices, and building high-performing teams. With an abundance of international experience through her Big 4 exposure, Maritza has a strong understanding of various markets throughout North America, India, China and Latin America, including Mexico. Currently, Maritza operates a private firm, ITJuana, where she serves as the Chief Executive Officer. She has worked with multiple companies in California of different sizes and industries, offering consultancy and management services to create software centers of excellence in Tijuana Mexico. Maritza possesses the working experience and know-how and leverages the amazing talent available in Tijuana to serve and fulfill the digital talent needs of companies in California. Prior to becoming the Chief Executive Officer of ITJuana, Maritza served as Sr. Director at Thermo Fisher Scientific where she was responsible for growing the company’s digital capabilities in North America, India, and Mexico. In this role, she successfully managed the digital and agile transformation of an organization composed of 800 software professionals; today this organization is considered one of the finest software organizations in the industry. Over the past seven years, Maritza has established herself as a thought leader in the field of cross-border collaboration in the software industry between San Diego and Baja California. She is a member of the Board of Directors of the Federal Reserve Bank of San Francisco where she represents San Diego—a recent member of the Forbes Technology Council—and a thought leader in the field of cross-border collaboration in the software industry between San Diego and Baja California. She is an advocate of leveraging the strength of this region to build a thriving innovation economy that leads the digital transformation for companies in California. You can follow Maritza Diaz on LinkedIn. Read the transcript here.