Ep 22: Shama Hyder, Founder & CEO, Zen Media - Redefining Marketing In The Era Of AI

Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta sits down with Shama Hyder, Founder & CEO of Zen Media, global keynote speaker, and a pioneer in digital marketing, to unpack unfiltered truths about marketing, branding, AI, and consumer behavior in 2025.In a world where every brand is shouting online, Shama explains why attention doesn’t equal relevance and why most brands still confuse marketing with advertising. You’ll hear how AI is moving us into an agentic future, why virality is overrated, and how creators are shaping the new rules of digital commerce.This episode is for modern marketers, brand managers, and legacy brands looking to stay relevant in a hyper-saturated, algorithm-driven, AI-powered world.