Ep. 22 - She Built a 9-Person Business in 4 Months—Then It Crashed. Here's Her Biggest Lesson ft. Nataleigh Elzein

In this episode, we have Nataleigh Elzein, a Business and Marketing Strategist, Fractional CMO, and Founder of Pinch Studios, who helps industry disruptors streamline their marketing, align their teams, and turn creative chaos into data-driven success.Nataleigh shares how she built and lost a nine-person agency in four months—and the financial mistakes that caused its downfall, why hiring too late can be more damaging than hiring too early, and the mindset shift that helped her rebuild a profitable business from scratch.She also talks about the difference between being a marketing agency vs. a strategic partner, how trusting your gut can save you from bad clients, why getting into the right rooms with the right people at the right time is one of the most powerful success hacks.If you want to learn how to make smarter business decisions, build a resilient marketing strategy, and avoid the mistakes that can make or break your success, then make sure to listen to this episode!----- SHOW NOTES LINKShttps://www.linkedin.com/in/nataleigh-elzein/ https://www.instagram.com/nataleighmaree/ https://www.pinchstudios.com.au/https://www.instagram.com/pinchstudios.au/https://www.facebook.com/pinchstudios.au -----  LISTEN TO THE PODCAST Spotify: https://spoti.fi/3QTXo7s Apple Music: https://apple.co/46dyEeI Google Podcast: https://bit.ly/3QFkw8A Amazon Music: https://amzn.to/40Akwv8 YouTube: https://www.youtube.com/channel/UCVeRalAVOkGHYLfciZy_5Xg  ----- FIND US HERE  Website: https://solveaccounting.com.au/ Facebook: https://www.facebook.com/profile.php?id=61550067431709 Instagram: https://www.instagram.com/philkhao/ LinkedIn: https://au.linkedin.com/in/philipkhao  ----- CONTACT US Phone: (02) 8197 1733Email: [email protected]  ----- TIME STAMPS:00:00 Intro01:09 Nataleigh’s Background04:02 Examples of Industry That Nataleigh’s Work With05:11 Journey Before Getting Into Business12:25 Experience in New York15:25 Why Come Back to Australia?17:27 Learning From Failure24:36 Rebuilding the Business29:41 First Year in Business Experience37:08 Goals in the Next 12 Months39:37 Husband and Wife Partners in Business44:02 Challenges in the Business45:30 Purpose of Doing This Business47:28 Conclusion----- DISCLAIMER  The information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation.