EPISODE · Oct 30, 2014 · 44 MIN
Ep. 22: There's no such thing as an "average" customer
from Customer Confidential: Untold Stories of Earned Growth
Peter Fader, co-director of the Wharton Customer Analytics Initiative at the University of Pennsylvania, talks about using data to understand consumers (5:20), become more customer-centric (13:08) and target the most valuable customers (32:22).
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Ep. 22: There's no such thing as an "average" customer
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This episode was published on October 30, 2014.
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