Ep. 22: What if Sustainability Was the Standard? Breaking Down Denim’s Future with Roian Atwood

What if sustainability wasn’t a competitive edge — but the baseline for the entire denim industry? Andrew sits down with sustainability expert Roian Atwood to unpack the urgent challenges and overlooked opportunities shaping denim’s future.Roian is a seasoned business leader and sustainability practitioner who’s spent over two decades improving the social and environmental performance of products and supply chains. A former global sustainability director for Wrangler and Lee Jeans, he now consults on decarbonization, manufacturing optimization, and conservation biology across the globe.Together, Andrew and Roian dive deep into how the industry can break down silos, democratize innovation, and replace marketing buzzwords with real progress. Roian shares why collective problem-solving, supply chain accountability, and transparency are critical, and how working together could unlock better outcomes for both the planet and the people making our jeans.Tune in to hear why the “magic wand” isn’t a fairy tale fix, but a powerful way to reframe sustainability as a shared mission.Connect with Roian AtwoodPlease follow us on: Instagram, Facebook, and LinkedIn.