Ep 22: Who Owns Revenue? That’s the Problem

If Everyone Owns Revenue, No One DoesSales says it’s their job. Marketing thinks they’re in charge. Ops gets stuck picking up the pieces. This episode uncovers the real reason your revenue machine is stalling, ownership confusion, and gives you the structure to fix it.In this episode, you’ll learn:How unclear ownership kills pipeline momentumThe 4 stages of the Ownership Ladder, and who should own whatWhat CROs can do this week to tighten accountability and increase conversionRevenue doesn’t scale through effort. It scales through ownership.Contact Us:Email: [email protected]: www.stringcaninteractive.comReach out to the hosts on LinkedIn:Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/