Ep 220. 400 millones de euros en videojuegos con Juan Garrido, Head of Ecommerce en Game.

from Ecosistema Ecommerce · host Javier López Rodríguez

El sector de los videojuegos lleva muchos años al alza y para sumergirnos dentro de este apasionante mundo traemos al podcast para hablar de comercio electrónico a Juan Garrido, director de Ecommerce, atención al cliente y servicio técnico de GAME. Hablamos de una compañía que cuenta ya con más de 240 tienda físicas y que este último trimestre espera batir todos los récords sin los problemas de stock de consolas de tiempos pasados. No en vano, presupuesta alcanzar los 400 millones de euros de facturación entre el canal físico y el digital, con grandes crecimientos en su tienda online donde ya facturan 50 millones de euros. Juan nos contará como es vender online no solo videojuegos, sino cómo están potenciando el producto físico de ediciones de coleccionista o el mismo merchandising con licencias de Pokemon o Fortnite. Vemos cómo gestionan la parte de omnicanalidad, donde la red de tiendas ejerce una conexión clave con el cliente digital. Y por supuesto hablaremos de fidelizar y conocer al consumidor, ya que Game es uno de los clubes más grandes de España con 5 millones de suscriptores a su tarjeta, entre otros muchos temas. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Nov 17, 2023

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Ep 220. 400 millones de euros en videojuegos con Juan Garrido, Head of Ecommerce en Game.

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