Ep 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTC

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re taking a trip down the cereal aisle with General Mills Global Lead for DTC, Carter Jensen. Two years ago, Carter joined the 18 Billion dollar, hundred-year-old company with the task of building out the direct-to-consumer business framework for General Mills. This podcast is a rundown of the biggest challenges wins, and insights along the way. You’ll hear about Ratio, Gen Mills keto brand group, and their hybridized retail/dtc experience The connected commerce journey and why DTC completes the picture The anatomy of a General Mills product drop for Stranger Things and Cinnamon Toast Crunch Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video