Ep 222 The Business Of Injecting (Chapter 9) | Marissa Dennis

Episode 222 hosts Marissa Dennis (Nurse Practitioner based in Kelowna, Canada) Marissa has been injecting since 2015 and is the owner of Onyx Beauty Lab. She also founded Medical Aesthetics and Injection Academy (MAIA) that help train new injectors from all over Canada.  'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points, financials, staffing, hiring, firing and other topics relevant for aesthetic business owners. 00:00 Introduction 01:04 Meet Marissa Dennis   03:03 Patreon Value and Community   06:19 Marissa Career Backstory   09:28 Business Coaching Basics   12:33 KPIs CRM and Metrics   18:16 Retention and Referrals   23:53 Charging for Consults   27:02 Building Patient Rapport   30:22 Consult Style and Sunscreen   30:51 Mirror Positivity Exercise   32:25 Language That Normalizes Aging   33:44 Why Aesthetics Feels Taboo   35:37 Going Solo With a Clinic   37:39 Finding Space and Building Out   38:42 Brand Story and Rebrand   39:40 Hard Lessons of Ownership   41:39 Hiring Help and Business Coach   45:36 Front Desk Turnover and Hiring   54:57 Retention and Profit Sharing   55:46 Exit Plan and Training Pipeline   58:53 Clinic X Factor   59:12 Empowerment Over Confidence   59:49 Holistic Facial Balancing   61:04 Scaling Philosophy   61:37 Preventative Aesthetics Trend   62:57 Why Start MAIA   63:30 Fixing Injector Training Gaps   65:18 Devices and Market Research   67:48 Referral Network Strategy   69:26 Balancing Clinic and Academy   72:19 Course Pricing and Value   74:23 Premium Clinic Pricing   76:00 Explaining Higher Costs   79:56 Area vs Unit Pricing   82:22 Marketing Lessons Learned   85:07 Closing and Discount Code   87:43 Final Sign Off ALL IA LINKS & CONTACT INFORMATION