Ep 222: Why You Keep Playing Small in Your Business (with Jan Touchberry)

Send us Fan MailIf you have ever said yes to a wrong-fit client because you needed the money, or kept over-delivering and undercharging because it felt generous, this conversation is going to feel like we read your mind. Andee sits down with Jan Touchberry of the Marketing Without Socials podcast for an honest talk about scarcity: the mindset that quietly shapes how women entrepreneurs price, give, and grow. The surprising part is that scarcity almost never shows up as fear. It shows up as hustle, humility, and being the helpful one. This is Part 1 of a two-part conversation, with pricing getting its own deep dive next week.Episode Highlights•       [00:00] Why scarcity rarely looks like fear, and what it looks like instead•       [03:44] The early-business confession: saying yes to every client out of need•       [10:07] The three places scarcity hides: pricing, discounting, and over-giving•       [12:33] The line that stopped the room: “continue playing small”•       [26:50] Why 10x is easier than 2x, and the 80% you need to let go ofKey Takeaways•       Scarcity disguises itself as virtue. The yes you give too quickly and the extra you throw in for free are often fear wearing a kinder face.•       Not everyone is your customer. Chasing every low-fit yes drains the time and energy meant for the work you are actually called to do.•       Playing small does not serve anyone. Shrinking your gifts robs you and the people who needed what only you could offer.•       Money is a tool, not a verdict on your character. It is the love of money that is the warning, not money itself.•       Simplicity scales. Cutting the 80% that drains you is what frees you to grow, not adding more to your plate.Resources and References Mentioned•       Book: 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy•       Jan Touchberry's podcast: Marketing Without Socials Grab your spot in the Retail Ready Wholesale Challenge.Resources & Links 👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻Website 🎥 Youtube 📱Instagram 🎯SSD FB Community