Ep.223 The Endowment Effect: Why You Overvalue What You Own

The Endowment Effect: Why You Overvalue What You OwnYou list your old chair on Facebook Marketplace for $200. Everyone offers $50. You think, “This is a steal—why don’t they see it?”That’s the endowment effect—a mental bias where we overvalue what we already own, just because it’s ours.It shows up in investing too:You keep a bad stock because “it’ll bounce back.”You hold a business idea long after it stopped working.The fix? Ask yourself: If I didn’t own this already, would I buy it today? If the answer is no, it’s probably time to let go.Smart investors don’t get attached. They get objective.Send us Fan Mail