Ep 223 | The Free Content Era Is Ending. Here's What Comes Next.

In this episode, I'm sharing the hunch I've been sitting on: that we're moving out of the attention economy and into what I'm calling the evidence economy. And if I'm right, it changes everything about how we approach marketing, visibility, and becoming known. Information is everywhere, and AI has made it even more accessible. That's why attention alone isn't enough to build trust anymore. Tune in to learn the three experiences that will help you build trust faster, stand out from the crowd, and become the obvious choice for your ideal clients. Here's What We Cover: 1. Why we're entering the Evidence Economy—and why visibility alone isn't enough 2. The 3 experiences people need before they trust—and hire—you3. Why your content isn't creating clients4. How to become known before you need to sell5. Build a visibility ecosystem that does the heavy lifting... and so much more!Resources mentioned: She's a Big Deal: Applications are now open for the next beta round — 90 days building your full visibility ecosystem: your core belief, your signature event, your low-lift offer, and your reputation strategy. Learn more and apply here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0