EP 223: The Race to the Bottom does not Have to be Yours

In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the challenges of dealing with “undercutters” in the flower farming business. They share insights on why competing on price is unsustainable and emphasize the importance of knowing your worth, building a unique brand, and creating a premium customer experience. Through personal stories and practical tips, they encourage listeners to focus on quality, connection, and mindset, empowering flower farmers to stand out and thrive without engaging in price wars.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm