ep. 224 How To Become The Go To Person In Your Industry For More Sales

What’s up, Babes! Welcome back to another episode of the Scale Your Sales Podcast! Today, we’re diving into one of the most essential aspects of running a successful business—mastering messaging and building a personal brand that stands out. My guest, Katy Saltsman, is a personal branding coach and multi-passionate entrepreneur. She’s here to share her expertise and actionable insights on building connection, creating clarity, and fostering a loyal community to grow your business with authenticity and confidence. Topics Covered: The importance of personal branding in 2025. Debunking the myths of B-roll and faceless content. The Four C’s of personal branding: connection, certainty, clarity, and community. How storytelling creates trust and drives sales. Tips for showing up authentically and standing out in your industry. Building a sustainable, fulfilling business that aligns with your goals.   One of the questions I'll always ask women in my world is, if you were on a panel on stage in front of six other women doing exactly what you do, what makes you different? Why should somebody hire you over the two people that are sitting next to you? And one of the things that one of my coaches says is, you need to be the most certain bitch in the room. Hopefully I can say that on this podcast, but you truly have to be, even in the moments where you do not feel it. If you are uncertain about your business, what you sell, what makes you different, and why people should hire you, your audience is too. - Katy   CONNECT WITH KATY Instagram: @katysaltsman Website: katysaltsman.mykajabi.co CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup