EP 225: Growing a multi-million dollar business with heart and grace

How do you turn a passion for Direct Selling into a thriving multi-million dollar business? I’m thrilled to introduce you to someone who has done just that—Steven K. Scott. While speaking at a Direct Selling conference in Utah, I had the unexpected pleasure of meeting Steve. What was supposed to be a brief one-hour meeting turned into a six-hour deep dive into his life, business and heart.  Steve is the founder of Biotech Nutritional Sciences, also known as Neumi, and the co-founder of the American Telecast Corporation. He’s also a New York Times best-selling author of fifteen books! Steve’s passion for the Direct Selling industry and his commitment to helping others grow and reach their full potential is truly inspiring. During our conversation, I saw firsthand how deeply emotional and passionate he is about everything he does. In this episode, Steve shares his journey from humble beginnings to becoming the "infomercial king," offering invaluable insights into how to make a business soar. Whether you’re looking to finesse your sales skills, generate more leads, or connect with people on a genuine level, Steve’s story is packed with lessons learned through doing the hard yards. This episode is a must-listen for anyone looking to grow their business with heart and grace. Get ready to be inspired by the incredible journey of Steven K. Scott.    We’ll be talking about:  ➡ [0:00] Introduction ➡ [7:03] Who is Steve Scott ➡ [9:01] The best resistance training in the world ➡ [10:50] What brought Steve back from retirement ➡ [13:38] A challenge that changes everything ➡ [15:54] Out of 15 important strategies, the most powerful strategy is… ➡ [19:07] What is vision mapping? ➡ [22:04] Diligence  ➡ [23:19] Effective partnering ➡ [26:07] Solving communication problems in business ➡ [29:13] Hooking  ➡ [30:59] Emotional word pictures ➡ [34:04] Teaching kids to persist through failures ➡ [38:23] The process of writing a book, Steve’s way ➡ [40:11] The secret to a successful infomercial that works ➡ [48:00] Selling by telling the truth  ➡ [51:39] Knowing your value proposition ➡ [54:16] Trustworthy brand ambassadors ➡ [54:16] The first legitimate infomercial marketers ➡ [59:30] Steve’s recommended book ➡ [1:00:23] Steve’s dream superpower ➡ {1:01:04] Steve’s favourite quote ➡ [1:03:07] Steve’s advice to his past self ➡ [1:04:16]  A universal principle ➡ [1:05:49]  Final thoughts Resources:  Book Recommendations ➡ The Riches Man Who Ever Lived by Steven K Scott: https://bit.ly/4dDnDYN ➡ The Millionaire’s Notebook By Steven K. Scott: https://bit.ly/46Zmpoe ➡ The Joseph Principles by Steven K Scott: https://bit.ly/3XgZuBv ➡ Library of Steven Scott’s books: https://www.christianbook.com/Christian/Books/easy_find?N=0&Ne=0&Ntk=keywords&Ntt=steven%20k%20scott&action=Search&cms=1&event=ESRCG&nav_search=1&ps_domain=www&ps_exit=RETURN%7Clegacy  ➡ Steven Scott’s podcast: https://podcasts.apple.com/us/podcast/knowing-him/id1604997968  ➡ Gospel of John, Luke and Matthew  ➡ Book of Proverbs - Bible   Quote: ➡ “I didn’t come to call the righteous, but sinners to repentance”   About our guest: Steve Scott has spent his whole life searching for breakthrough products, purchasing the rights to those products, and marketing them on TV. Over the years, Steve has generated over $4billion in revenue. Some of his projects included Total Gym, Deal-A-Meal, Hair Care with Cher, and much more. Steve’s success rate dwarfed anyone in infomercial history, and one of his strategies is only to market breakthrough products. After working for 30 years in the health & beauty industries, Steve was ready to retire until he found what he calls “the biggest breakthrough of his entire life”. Steve decided to come out of retirement to share this breakthrough with the world…   Connect with Steve Scott:  ➡ Steve Scott’s website: https://stevekscott.com/ ➡ Steve Scott’s Facebook: https://www.facebook.com/elliotroemindcoach/ ➡ Steve Scott’s LinkedIn: https://www.linkedin.com/in/steven-scott-19543b170/ ➡ Steve Scott’s Instagram: https://www.instagram.com/steven.k.scott/ ➡ Steve Scott’s X: https://twitter.com/stevenkscott?lang=en   Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook:https://www.facebook.com/StevenKScottSocialMedia/ ➡ Email us: [email protected] If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.The simple Humanology Framework for confidently turning conversations into customers without feeling pushy, awkward or scripted. Save your FREE seat here: https://auxano.me