Ep #227: 5 Ways Wielding Influence Can Backfire

This week on The Business Couch with Dr. Yishai, I had Justin Kline, Founder and President of Markerly, an influencer marketing agency, and technology company with the mission of making marketing more human.Our Insight Sunday conversation is so packed that I just had to share it all with you, which means a double dose of insight this week! If you haven’t yet, listen to episodes 225 and 226 to learn about leveraging influence in marketing from an innovator and expert with over a decade of experience working with Fortune 500 companies, government agencies, nonprofits, and up-and-coming brands. Following our conversation on the psychology of influence and influence as a tool, I’m digging deeper and talking more about the psychology underpinning influence along with a warning for how trying to influence people can backfire.  This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Connect with Dr. Yishai: Podcast Site: https://thebusinesscouchwithdryishai.buzzsprout.com/Website: https://www.DrYishai.com/Email: [email protected]: https://www.linkedin.com/in/dryishai/Instagram: @DrYishai or https://www.instagram.com/dryishai/ Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice or therapy. © 2022 Yishai Barkhordari, Psychologist, PLLC. All rights reserved.ABOUT THE PODCASTYou were built for speed.But right now you feel slower than you look on paper.Most founders try to outwork that slow-down.It only burns them out.Your mind is the only machine your company doesn’t upgrade.So leaders keep pushing against the wrong thing.Hosted by doctor of psychology and executive coach Dr Yishai Barkhordari.DISCLAIMERThis content is for informational purposes only and does not replace medical, psychological, legal, or financial advice. It is not therapy, clinical advice, or coaching guidance. All examples and stories are illustrative. Some examples or stories are composites. Results vary based on personal effort, context, and market conditions.Always consult qualified professionals before making decisions that impact your business, health, or well-being. © 2026 Yishai Barkhordari. All rights reserved.