Ep. 227 - Money, calories and cognitive biases

Fat loss IS like your bank balance. And it is for all the reasons people don’t like this analogy People don’t tend to like the comparison between your bank balance and your calorie balance. The common argument is that it is an oversimplification. Let me tell you why I think it is a useful analogy and explore some of the very similar cognitive biases that mean we make poor food and financial decisions www.ESGfitness.co.uk @ESGfitness