Ep 227 The Challenges of Choosing & Using Clinical Software in Aesthetics | Dr Sunny Dhesi

Episode 227 hosts Dr Sunny Dhesi (General Practitioner based in Rutland, UK) In this episode we cover one of the most commonly asked questions amongst injectors -  what clinical software system is 'best' for injectors? Having already covered this topic from a software developers perspective (episode 221), we go on a deep dive to better understand the injectors mindset when considering investing in aesthetic software. 00:00 Introduction 01:04 Meet Dr Sunny Dhesi 03:00 Sonny Background and Career   05:59 Why CRM Matters   10:56 Choosing CRM the Wrong Way   14:08 CRM Traps and Switching Pain   22:00 Patient Journey Mapping   27:05 Plan for Success Mindset   29:58 Why Switch Software   31:53 CRM Promises vs Reality   32:52 Due Diligence and References   36:32 Moving to Pabau 2   40:01 Regulation and Compliance Needs   42:14 Engaging Vendors and Fear   46:07 What Backend Really Means   52:39 CRM Marketing and Newsletters   59:04 Wrap Up and Next Episode   60:56 Final Thanks and Links ALL IA LINKS & CONTACT INFORMATION