Ep 228 The Business of Injecting (Chapter 10) | Jamie Yerales

Episode 228 hosts Jamie Yerales (Registered Nurse based in Terrigal, Australia) Jamie first trained as a Beauty Therapist before graduating as a Registered Nurse in 2012. She worked a cosmetic injector in a number of clinics in Sydney before deciding to build her own clinic, 'The Cosmetic Couture'.  In 'The Business of Injecting' episodes we host injectors to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. 00:00 Introduction 01:03 Singapore Cadaver Lab Lessons   03:08 Meet Jamie Yerales 04:25 Jamie's Path to Injecting   06:51 From Subcontractor to Owner   09:18 Central Coast Clinic Rebrand   11:53 Marketing and SEO Reality   15:35 Why Open Cosmetic Couture   17:40 Funding the Fit Out   28:42 Clinic Design and Patient Flow   32:44 Consultation Psychology   37:24 Scaling With Assistants   40:28 Choosing Profitable Devices   43:41 Skin Devices Boost Results   44:10 Body Devices And Costs   45:38 Marketing Body Treatments   47:42 True Cost And Opportunity   49:49 Finance Versus Buy Outright   51:50 Learn Business Basics   55:22 Managing Staff And Culture   57:36 Keeping Injectors Long Term   63:23 Trends Versus Timeless   70:30 Pricing Botox And Filler   74:12 Becoming A Tox Expert   79:09 Next Stage Business Growth   86:34 Final Advice And Wrap Up ALL IA LINKS & CONTACT INFORMATION