EP 228 - Why Your Niche Isn't Working on Social Media

If you've ever felt like your niche is too limiting, you're constantly running out of content ideas, or there are parts of your life you want to share but don't know how they fit your brand, this episode is for you. Rather than abandoning your niche or trying to reinvent your brand, you'll learn how to build a more flexible and creative content strategy by refining your niche through four different filters. We'll break down why niches often leave personal brands feeling boxed in, how an alternative method can give you permission to expand your ideas without confusing your audience, and why two personal brands can share the exact same niche while building completely different personal brands. What you'll learn from this episode: How to make your niche more marketable and social media friendly How to use your identity, ideas, format, and experiences as creative filters. Why profiles in the same niche can build completely different personal brands. How to make everyday experiences like travel, relationships, or life updates relevant to your audience without feeling off-brand.   CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes.   BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today.