EP 229 – From Legacy to Leading Edge: Transparent, Affordable and Flexible Item-by-Item Insurance – Katherine Clayton – co-Founder and CEO of Peachii Insurance

“So we’re getting great conversion rates on eligible items. And we’re just in that period. Now. We’re moving to convert those customers to paid customers. So I’ll keep you posted on what that looks like. But really, I mean, honestly, you know, when you launch something, you go, this is going to be crickets. I am prepared for silence. I agree. We’re very prepared for the champagne moment, the launch and then nothing. So the fact that customers are even clicking or understanding what we’re offering us, or seeing it there, online is a huge win for us.” – Katherine Clayton The Asia InsurTech Podcast was joined by Katherine Clayton during which she shared her extensive experience in transforming legacy industries and the unique challenges she has navigated in launching her latest venture in the insurance sector. Coming from a background in organizational and business transformation across various traditional industries such as oil, gas, and mining, Katherine has leveraged her expertise to innovate within the insurance space. She emphasized the importance of keeping businesses relevant in the face of rapidly evolving technology and consumer preferences, drawing examples from successful transformations like Netflix, and failures like Blockbuster. Katherine also discussed the strategic approach behind Peachii’s product design and market engagement. Recognizing the gap in traditional insurance offerings for younger consumers, Peachii innovates by providing insurance for individual high-value items directly at the point of sale, simplifying the insurance process and making it more accessible. This model not only appeals to a demographic with evolving asset ownership patterns but also embeds insurance into everyday shopping experiences through partnerships with trusted retailers. These efforts are underpinned by a commitment to build consumer trust and educate new markets about the value of insurance. The post EP 229 – From Legacy to Leading Edge: Transparent, Affordable and Flexible Item-by-Item Insurance – Katherine Clayton – co-Founder and CEO of Peachii Insurance appeared first on Asia InsurTech Podcast.