Ep. 23 - Affan Mohammed, Bridlen, about making premium shoes in lower wage countries

Affan Mohammed is the Managing Director of Bridlen Shoes, an Indian maker of Goodyear welted footwear that is getting more and more attention both domestically and internationally. Founded by Affan's father Hasan who had worked his whole life with leather craft and shoemaking, and Mr. Watanabe from Japan, who among other things was involved in the start of Meermin. To make high quality Goodyear welted shoes like Bridlen in India, a country with lower wages which mainly has a reputation of doing cheaper shoes, comes with its own set of challenges. We talked a lot around this topic, about how India is going through a big transformation in many regards, about Bridlen's special construction techniques like stitching the Goodyear seam directly to the leather insole and what they call 3D upper making, and much more.