EP 23: AI in Marketing Strategies

from Data Science With Sam · host Soumava Dey

In this episode, we sit down with Joya Scarlata, Director of Digital Marketing at Interra Information Technologies (InterraIT), where she has been leading transformative B2B marketing initiatives for nearly 12 years. Joya brings a unique perspective to AI in marketing, combining her background in International Relations with deep expertise in data-driven marketing strategies. What We Cover: ✨ Joya's AI awakening moment and how her perspective has evolved 📈 How AI is revolutionizing audience segmentation and content personalization 🛠️ Game-changing AI tools that are transforming daily marketing operations 📊 Measuring ROI in AI-enhanced campaigns with specific KPIs ⚖️ Navigating data ethics and content authenticity challenges 🚀 Joya's vision for the ultimate AI marketing agent About Our Guest: 🎯 Director of Digital Marketing at InterraIT with 12 years of B2B marketing leadership 🎤 TEDx Speaker and recognized among the "101 Women in AI Marketing" 🎧 Co-host of "The Marketer's Guide to the AI Galaxy" podcast 📊 Champion of accessible, ethical, and data-driven AI adoption in marketing 🌟 Passionate mentor for the next generation of marketers 🔗 Strategic storytelling expert specializing in AI-powered personalization

What this episode covers

In this episode, we sit down with Joya Scarlata, Director of Digital Marketing at Interra Information Technologies (InterraIT), where she has been leading transformative B2B marketing initiatives for nearly 12 years. Joya brings a unique perspective to AI in marketing, combining her background in International Relations with deep expertise in data-driven marketing strategies.What We Cover: ✨ Joya's AI awakening moment and how her perspective has evolved 📈 How AI is revolutionizing audience segmentation and content personalization 🛠️ Game-changing AI tools that are transforming daily marketing operations 📊 Measuring ROI in AI-enhanced campaigns with specific KPIs ⚖️ Navigating data ethics and content authenticity challenges 🚀 Joya's vision for the ultimate AI marketing agentAbout Our Guest:🎯 Director of Digital Marketing at InterraIT with 12 years of B2B marketing leadership🎤 TEDx Speaker and recognized among the "101 Women in AI Marketing"🎧 Co-host of "The Marketer's Guide to the AI Galaxy" podcast📊 Champion of accessible, ethical, and data-driven AI adoption in marketing🌟 Passionate mentor for the next generation of marketers🔗 Strategic storytelling expert specializing in AI-powered personalization

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EP 23: AI in Marketing Strategies

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This episode was published on August 3, 2025.

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