Ep 23: Ben Clubley - How to Master Facebook Ads for eCommerce in 2020

Ben Clubley is a PPC Account Manager at eComOne, a Google Premier Digital Marketing agency. His area of expertise lies within Facebook and Social Ads, where he has worked with national clients to generate £millions in revenue.  In this podcast, Ben goes into detail about how Facebook Advertising works. He shares what targeting eCommerce stores need to choose to get results. He discusses how Dynamic and Remarketing Ads work.  He shares advice and tools for marketers who are struggling with the creative side of Facebook Ads and how to reverse engineer competitor Ads if you are struggling with ideas. He discloses the metrics you need to measure to evaluate the success of a campaign and how to improve an Ad that is not delivering results. Lastly, he shares resources to improve your knowledge on Facebook Ads.