EP 23 | Creating Innovative Solutions - George Bilbrey

Our next guest, George Bilbrey, is driven by creating innovative solutions to critical business challenges. George has started and scaled new businesses twice, brought new product categories to market four times, and developed business processes multiple times to solve challenges where the current solution was lacking. George graduated from Duke - Cum Laude in Economics. Then, he received his MBA from the University of North Carolina. From there, he was a partner in the telecommunications group at Mercer Management Consulting. George went on to become the founder of the industry’s first deliverability service provider, Assurance System, which merged with Return Path in 2003. Return Path scaled to $100 million in revenue and was sold to Validity in 2019. Now, George is taking on a new challenge and becoming the CEO of Signpost, a CRM and marketing automation provider.