Ep. 23: Dr. Heather Hopkins – Invisalign Innovation, Asana Smiles, Plastic Principles & Celeb Stories

Dr. Heather Hopkins is a forward-thinking orthodontist based in South Carolina, known for her dynamic role in orthodontic innovation. From working with companies like Invisalign, KLOwen, and GAC to developing her own patented software solution, Heather’s journey bridges clinical excellence, digital workflows, and creative problem-solving. In this episode, she shares stories from Hollywood to high-tech, including how she licensed her Asana Smiles™ platform to Align Technology.On this episode, you will discover:How Dr. Hopkins transitioned from providing product feedback to patenting and licensing her own orthodontic softwareKey biomechanical concepts behind her aligner course Plastic Principles and how it empowers orthodontists to improve clear aligner outcomesThe benefits and logistics of a multispecialty group practice model in modern orthodonticsStories from her early career in Los Angeles, including treating celebrity patients and fabricating a custom appliance for a Katy Perry music videoHow Heather’s dashboard system streamlines digital orthodontic workflows and helps reduce doctor chair timeRecorded October 7, 2022 at the Mother of Pearls Conference in Scottsdale, AZ.Generous support for this podcast comes from uLab Systems and LightForce Orthodontics.Join the community of forward-thinking orthodontists and catch up on every episode at illuminateorthopodcast.com — where innovation meets inspiration.The Illuminate Orthodontic Podcast explores cutting-edge orthodontics and dentistry, offering orthodontists insights on innovation, patient care, custom braces, Invisalign & aligners, and 3D printing — while spotlighting leadership, practice growth, work-life balance, and the business of running a thriving orthodontic practice with creativity and entrepreneurship.