Ep.23 "Email Strikes Back" with Matthew Ferrara

In a world where social media algorithms can feel like the dark side, Matthew Ferrara shines a light on the enduring power of email marketing. With over 33 years in real estate, he emphasizes that email remains a reliable and cost-effective tool for agents looking to connect with their audience. While social media's reach diminishes and costs rise, Matthew advocates for building a quality email list of personal connections rather than a vast, impersonal database. By focusing on authenticity and sharing personal stories, agents can forge genuine relationships that stand the test of time. As he puts it, "Email is not just a tool; it's a bridge to meaningful engagement." Join us in this episode to discover how to make your email strategy a powerful ally in your real estate journey! Subscribe to Matthew Ferrara's "Always Inspiring" newsletter on Substack to stay updated with his content. Links to Jim Rohn, Zig Ziglar, Les Brown, and Brian Tracy's motivational recordings on YouTube __ The views, thoughts, and opinions expressed are the speakers' own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The "Coldwell Banker" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.