ep. 23: Jason Haas - Tablas Creek Winery, Partner

Wine is more than just any libation, it's an experience steeped in history. It's part of ritual and beliefs; it ties us with friends, family, cuisine, and for many – with their lineage. From the highest-end vintages that are matured & aged for decades, to the low-end box of wine at the corner store costing a few bucks – this cold fired fermenting extends a full spectrum of offerings that now accounts for a $62B domestic industry.  The success of the industry is tied to its ability to differentiate those offerings throughout that spectrum. From the region it's from, to an elevated production approach, to the aging process, or its unparalleled cuisine connection that helps develop an ecosystem of aficionados that have become increasingly interested in each of all of these unique factors further connecting the consumer with their drink of choice and its affinities – it matters in wine. Producing Châteauneuf-du-Pape style Rhone wines native to the Southeast Corner of France, today we welcome Partner and General Manager of Tablas Creek Winery Jason Haas to Sourcing Matters.  Situated squarely between San Francisco & Los Angeles, Jason's family began their California winery in 1989 using elevated practices that focused on Organic and regenerative in effort to benefit their soils, and the flavor of their wines.  Now, producing 360,000 bottles a year of biodynamic and diverse vitas – Tablas Creek has established themselves as a desired brand that engages consumers and progresses the industry through their commitment to producing world-class wine.   From "Place" and provenance, to cleaner and transparent production, to agritourism which engages & retains,  to preservation of values throughout the supply chain - have a listen and hear how this approach in wine can act as a new baseline for more food categories to follow.     So, when next marrying wine with your cuisine – we hope those expectations for quality and associated values on wine thus ports (carries-over) to the food you're pairing.     www.SourcingMatters.show