Ep. 23 - Nathan Frater

Two years ago, Nathan was broke, with a 100k lease, living in a mansion in the most expensive street in New Zealand. He also convinced his business partner to join himself in pursuit of something that didn’t even exist yet. He was renting his room out on Airbnb to buy groceries and sleeping under his desk in a retrofitted co-working space he set up in his lounge. BUT, between the two of them. They had one client. One job they hated and a dream. He hustled until his business partner Paul could quit the day job he hated, and he moved from the office to a single bedroom. They started building out methodologies and processes that they could apply to fellow business owner’s digital growth. Then they measured, reviewed, amended, started from scratch. Over. And. Over. And Over again. Both in their business and in their client’s businesses, they reviewed and refined until they found a recipe that worked for everyone. https://backbone.nz/