Ep: 23 Skin in the Game w/ Rachael Kay Albers

After ten years in the business, Rachael Kay Albers has a lot to share about running a business including awkward marketing, brandcrastinating, and the importance of having skin in the game whether you're a business owner or consumer. She is also our first returning guest! Find out more about Rachael below: Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael’s clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels.  When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show.  Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they’re afraid to throw away. Go watch her show http://www.awkwardmarketing.com/ Find RKA Ink by clicking on any of the links below: http://www.rkaink.com/ http://www.facebook/com/rkaink/ http://www.instagram.com/rkaink/ http://www.youtube.com/rkaink/