Ep. 23 Tarte Cosmetics

In this episode, I’m covering Tarte Cosmetics, the brand that started as a cheek stain in a one bedroom NYC apartment and grew into a global beauty powerhouse. From Amazonian Clay to Shape Tape, Tarte has created many cult-status franchises and a little thing known as “influencer brand trips”. This week, I’m going to have you pick what I should try from the brand (I surprisingly don’t own anything by them!). So after you listen to the episode, let me know which product I should try by voting in the poll below! ⬇️⬇️⬇️Connect with me:Email: [email protected]:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠@glowandflowbysarah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Glow + Flow Collective⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LTK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop the Pod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sources:https://tartecosmetics.com/pages/about-ushttps://tartecosmetics.com/products/maracuja-oilhttps://en.wikipedia.org/wiki/Tarte_Cosmeticshttps://content.time.com/time/specials/packages/article/0,28804,1877020_1877030_2019428,00.htmlhttps://people.com/tarte-founder-maureen-kelly-interview-exclusive-11756479https://www.thebeautyinformer.com/2015/05/tarte-cosmetics-history.htmlhttps://podcasts.musixmatch.com/podcast/how-i-built-this-with-guy-raz-01gv2bv14079rhv1ch6dvacm4n/episode/tarte-cosmetics-maureen-kelly-01hjz7abr0s9jvzptbvqrew0x6https://www.beautypackaging.com/tarte-cosmetics-the-whole-package/https://www.happi.com/exclusives/tarte-founder-maureen-kelly-on-the-keys-to-her-success/https://www.allure.com/story/tarte-face-tape-foundation-shade-range-apologyhttps://www.byrdie.com/best-tarte-products-4774067https://www.ms.now/career-growth/tarte-ceo-maureen-kelly-how-she-created-makeup-empire-n1297990https://www.cosmopolitanme.com/beauty/23821-tarte-cosmetics-interview-makeup-beautyhttps://www.forbes.com/sites/dahvishira/2026/01/19/a-decade-of-trippin-with-tarte-inside-the-viral-brand-trip-machine/https://www.gcimagazine.com/brands-products/news/article/21847879/sweet-tarte-taking-inside-out-beauty-to-hearthttps://www.happi.com/breaking-news/tarte-presents-amazonian-clay-blush/https://www.beautyalmanac.com/article/tarte-call-of-the-wild-amazonian-clay-eyeshadow-palette/1004https://www.temptalia.com/tarte-summer-2011-collection/https://www.beautypackaging.com/tarte-cosmetics-a-blend-of-glamour-and-green/https://www.gcimagazine.com/brands-products/news/news/21861558/kose-corp-to-acquire-tartehttps://www.marketscreener.com/quote/stock/KOSE-HOLDINGS-CORPORATION-6492001/news/KOSE-Corp-completed-the-acquisition-of-93-5-stake-in-Tarte-Inc-from-Maureen-Kelly-and-Encore-Con-38765503/https://imnotabeautyguru.com/2015/01/tartelette-amazonian-clay-matte-eyeshadow-palette-overview-swatches-and-dilemma/https://www.optimonk.com/tarte-marketing-breakdownhttps://www.prnewswire.com/news-releases/tarte-introduces-international-shape-tape-day-300776880.htmlhttps://www.newbeauty.com/view/tarte-shape-tape-concealer-sephora-launchhttps://www.allure.com/story/tarte-shape-tape-contour-concealerhttps://www.allure.com/story/tarte-lack-of-diversity-foundation-shades-criticismhttps://www.bustle.com/p/tarte-shape-tape-foundations-shade-range-isnt-up-to-the-internets-standards-7911888https://www.seventeen.com/beauty/makeup-skincare/a15333862/tarte-cosmetics-ten-new-shape-tape-foundations/https://www.refinery29.com/en-us/2019/02/223536/tarte-new-face-tape-foundation-shadeshttps://www.allure.com/story/tarte-maracuja-juicy-lip-plumper-reviewhttps://www.allure.com/story/tarte-foundation-concealer-shade-range-expansionshttps://www.allure.com/story/tarte-cheek-stain-relaunchTarte Cosmetics, beauty industry, influencer marketing, Amazonian clay, Shape Tape, skincare makeup hybrid, brand history, beauty trends, product innovation, maracuja oil