Ep. 23: The Future of AI and Its Role in B2B Marketing - Interview with Joya Scarlata

In this week’s episode, we have an extremely informative and engaging conversation about artificial intelligence (AI) with Joya Scarlata (Director of Digital Marketing, InterraIT). During our conversation, Joya does an amazing job of pulling back the curtain on the world of AI: what types of AI currently exists in the market, how AI is being used in B2B marketing, what types of misconceptions there are about AI, how this technology can enable better alignment between sales and marketing, and what the future holds for AI.