Ep 23 • The Rise of the Wedding Content Creator with Lauren Ashley

from Weddings Unscripted · host Alexandra Pare, Alison Golt

There's a new vendor shaking up the wedding world—and it's not your planner, florist, or DJ. In this episode, Alexandra and Alison sit down with Lauren Ashley, founder of In the Moment Content Creators, to talk about the fast-growing role of wedding content creators. From raw, behind-the-scenes clips to TikTok-ready reels, Lauren shares how this new vendor category is changing the way couples, planners, and vendors experience wedding days. In this episode, you'll here: [00:02:00] How bridal TikTok inspired the rise of wedding content creation. [00:06:00] How Lauren found her niche, her challenges, and turning point of her business. [00:12:00] Why raw, unedited footage matters to couples. [00:18:00] The overlap and potential conflicts when multiple content creators are onsite. [00:22:00] Communication, contracts, and collaboration with photo/video teams. [00:27:00] Lessons from working with large media teams at high-profile weddings. [00:32:00] Sharing content—when it belongs to couples vs. vendors. [00:36:00] Challenges of being a new vendor category and earning industry respect. [00:48:00] Why content creation is here to stay and where the industry is headed. Key Takeaways: Wedding content creators provide raw, real-time footage that complements photography and videography—not replaces it. Couples love having a "VIP guest perspective" of their wedding day that captures moments they miss. Clear communication and collaboration with the full media team (photographers, videographers, planners) is essential. Connect with Lauren: Website: https://www.inthemomentcontent.com/ Instagram: https://www.instagram.com/inthemomentcontentcreators/ TikTok: https://www.tiktok.com/@inthemomentcontent Connect with us: Visit our website: www.weddingsunscripted.com Cherry Blossom Weddings & Events: www.cherryblossomwe.com Follow us on our socials: Facebook: https://www.facebook.com/profile.php?id=61572429101755 Instagram: @weddings_unscripted TikTok: @weddings_unscripted

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This episode is 50 minutes long.

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This episode was published on September 9, 2025.

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