EP 233: Un-connected Distribution: The Good, The Bad and The Ugly

There’s been a HUGE change happen on Facebook and Instagram, a change that impacts us all, yet no one’s really talking about it… This change, although some might call it uncomfortable, actually represents a new way of expanding your network, finding new leads and reaching your dream customers! The change I’m talking about is an exciting opportunity that many business owners aren’t talking about enough - unconnected distribution on Social Media. If you’re using platforms like Facebook and Instagram to grow your business, you’ve likely noticed a shift in how content is delivered. Even as a user, you might have noticed you’ve been seeing more content from ‘people you don't know’. This change is the increase in un-connected distribution. But did you know this change can help you reach customers outside your immediate circle? The best part? Un-connected Distribution can be a powerful tool for everyone, and you don’t need to be a tech expert or have thousands of followers to benefit! What truly matters is that you’re committed to connecting with your audience, authentically. In this episode, I’ll explain how unconnected distribution allows your content to reach more people, even those you’ve never met, without having to pay for it. It’s both a challenge and an opportunity, and I’ll show you how to leverage it to grow your business. Let’s dive in and explore how this shift can work for you!   We’ll be talking about: ➡ [0:00] Introduction ➡ [2:48] What is un-connected distribution?  ➡ [3:33] A content creator is… ➡ [3:39] Let’s talk about un-connected distribution ➡ [7:30] How does distribution happen on Social Media? ➡ [8:55] Tapping into a huge opportunity to reach more people ➡ [10:31] Know your audience ➡ [12:02] Understanding the behaviours of your ideal customer with 2 golden questions ➡ [14:36] Be findable  ➡ [16:01] How do you show up? ➡ [18:02] Look at your Facebook Groups’ privacy settings ➡ [18:52] Deliver favoured content ➡ [20:09] Story-based content ➡ [21:07] Facebook as an opportunity ➡ [22:05] Final thoughts + how to get more   Resources ➡ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome ➡ Head here https://go.auxano.global to keep up with our latest FREE events and more! ➡ Get Sam’s Social Media Playbook now - https://go.auxano.global/toolkit    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: [email protected] If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.The simple Humanology Framework for confidently turning conversations into customers without feeling pushy, awkward or scripted. Save your FREE seat here: https://auxano.me