Ep 235 | Getting Your Marketing Gen Z Ready with Tracy Grzybowski

As you move into 2024, do you have a strategy for engaging with Gen Z? Understanding how Gen Z ticks can help you put together a strategy for building community that connects for long term relationships. Bonus – engaging with Gen Z can also help you build better connections with your audience overall. What you'll learn: → what is the real difference in how generations engage with brands digitally? → Gen Z isn't too young. → why giving back is important to them. → relationships need to come first, before the ask. → they need to see themselves in your communication. Want to skip ahead? Here are key takeaways: [5:06] Different generations engage with brands in different ways . Gen X are more consumers of content. Millennials tend to share content more. Gen Z are creators of content. [6:11] More than half of Gen Z is over 18 and already in the workplace. They are also more entrepreneurial in spirit and making money in non-traditional ways. By 2030 they'll be 30% of the US workforce, so now is the time to start experimenting with Gen Z engagement campaigns. [10:32] Gen Z wants to work with brands that have a social or political affiliation. This can be a great way for you to connect with new sponsors that are recruiting Gen Z employees.  [13:34] Building relationships overtime is important. That's why starting now is important. You can start to engage with them and bring them into your community. Especially for small organizations, starting slowly will help you integrate communications to Gen Z as part of your existing marketing plan. You can also start by getting them in as volunteers and having them help you craft your marketing strategy. [20:40] This generation is the most ethnically diverse. They want to see themselves in the communication and marketing elements you create. Be authentic in your communication, and remember to showcase broad stories of impact that they can also see themselves in. Resources [quiz] Should You DIY Your Website? Tracy Grzybowski Director of Marketing, Omnipress Tracy Grzybowski is a marketing leader with over 25 years' experience leading marketing strategy and execution for dozens of industries, including non-profit organizations. She is currently the Director of Marketing at Omnipress, an organization that serves the association and non-profit industry. She also spent several years serving on the Boards of various non-profit organizations, including most recently the Ed Nebbins Foundation. She's also mom to two Gen Z young adults who she uses as her sounding board for many of the insights she's going to share today. Learn more: https://omnipress.com  Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours