Ep 235 The Business Of Injecting (Chapter 11) | Kian Moini

Episode 235 hosts Kian Moini (Entrepreneur and the owner of 'Q-Tox' based in Sydney, Australia) We hosted Kian way back in episode 143, almost two years ago to the day prior to his clinic opening. We re-visit what his goals were for his clinic and learn how he has navigated the challenges of the competitive Sydney aesthetic market. We learn about what worked, what needed tweaking and get an insight into how understanding your CRM data can drive your overall strategy. In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. 00:00 Introduction 02:46 Meet our Guest Kian Moini 06:19 Data Driven Clinic Decisions   11:08 Defining Premium Mid Tier Model   13:45 Mall Clinics and Market Positioning   16:29 Launch Lessons and Walk In Growth   21:07 Improving Injectors With Metrics   23:13 Playing to Injector Strengths   28:25 Surviving the Scary Weeks   32:32 Why Numbers Matter in Tough Times   35:06 Gross Profit Over Revenue   37:11 Zero Based Budgeting   38:09 Why Costs Get Ignored   39:52 Marketing Is The Product   42:09 Know Your Margins Fast   43:16 Boom Times Won't Last   44:53 Small Clinics Win   50:16 Fitout Spend Strategy   51:36 Build Lessons And Layout   55:48 Staffing Without A Manager   60:29 Hiring Receptionists   61:55 Building The Injector Team   64:30 Rebooking And Ethical Sales   68:22 Educator Not Salesperson   68:49 Slow Down For Quality   69:44 Rapport And Patient Experience   70:33 Chain Clinic Menu Mentality   75:17 Pricing Strategy And Margins   79:28 Raising Prices Without Backlash   83:32 Negotiating Suppliers And Stock   86:31 Testing New Toxins And Technique   91:30 Marketing Mix And Acquisition Cost   92:51 Choosing The Right CRM   95:08 Opening A Second Clinic   98:22 When Is Enough   100:04 Final Wrap And Where To Follow ALL IA LINKS & CONTACT INFORMATION