Ep 236: Leverage Your Book to Grow Your Business (advice from a book marketing strategist)

Are you an author? (Or aspire to be one?) This episode is for YOU! Many of my listeners have published incredibly valuable books (books providing true transformation). You THOUGHT the book would help you gain visibility, exposure and authority.  But what actually happened was...crickets.   In this episode, I'm joined by Melanie Herschorn, a book marketing strategist & coach.  And her work with authors (like YOU) makes sure your book and brand sparkle online.    As a content marketing strategist for coaches, consultants, and speakers worldwide, Melanie's on mission to support and empower her clients to create clear messaging & content that gets noticed.  And greatly impacts your business' bottom line. An award-winning journalist and PR expert, Melanie is also the Founder & Host of AUTHORity Marketing LIVE!   Listen as Melanie answers these questions: -What is a content marketing strategy (and why does every Author need one)? -Do you have to pay for ads to grow your online following? -How soon should an Author start working on their content marketing? (is it ever too early??) -What's the difference between content marketing and having a bestseller marketing strategy?   Grab Melanie's content calendar: vipdigital.live/contentcalendar    >>JOIN ME FOR A SCALING BUSINESS TRAINING! Learn the 3 steps standing between you & the business you want: more impact, more income....with more freedom + joy. SAVE YOUR SEAT (or learn more): https://bit.ly/simplescaling   >>WANNA GET FEATURED ON MY PODCAST? Ask a question, leave your feedback here: judyweber.co/podcast     >>READY TO (EXPONENTIALLY) GROW YOUR BUSINESS, GOD'S WAY? Apply for a Strategy Consultation with me: bit.ly/JoyfulScalingConsult