Ep 237 – The Science of Smell: Understanding Wine Aromas with Sietze Wijma episode artwork

EPISODE · Nov 3, 2025 · 43 MIN

Ep 237 – The Science of Smell: Understanding Wine Aromas with Sietze Wijma

from EAT SLEEP WINE REPEAT: A Wine Podcast Exploring Wine Regions, Grapes & Education · host Janina Doyle

In this sensory-driven episode, Janina is joined by Sietze Wijma, founder of The Art of Tasting, to explore how flavour molecules shape our experience of wine. From chemistry to culture, Sietze shares how our environment, memories, and even our saliva can change what we taste in the glass. Together, they unpack the science behind wine aromas, tasting faults, and why perception is as much about learning as it is about the senses.   Shownotes [00:26] Janina introduces her guest, Sietze Wijma, recognised at the 67 Pall Mall Global Communicator Awards for his work blending sensory science and wine education. [01:49] Quick wine fact — how saliva enzymes alter sweetness and release fruity aromas in Sauvignon Blanc. Based on info from The Cynic’s Guide to Wine by Sunny Hodge (Guest on Ep 232) [03:41] Sietze explains The Art of Tasting and how adding isolated flavour compounds helps students identify key aromas. [04:31] How flavour molecules like those in green bell peppers naturally occur in wine. [05:28] Using “spiked” neutral wines as a training tool before tasting commercial wines. [06:19] Butter, vanilla, and yogurt notes — breaking down malolactic fermentation, oak ageing, and lees stirring. [08:00] How culture shapes perception: diacetyl (buttery aroma) described as baklava in Turkey or dahi in India. [09:36] Sietze’s journey from studying flavour chemistry in beer to founding his own wine-focused aroma lab in the UK. [11:03] The “bird-watching” analogy — tasting is about recognition, not sensitivity; anyone can train their palate. [12:57] Identifying key wine aroma families — pyrazines, TDN, and rotundone — and how they appear in specific grape varieties. [13:55] Pyrazines and their link to green bell pepper notes in Sauvignon Blanc, Cabernet Franc, and Carménère. [15:10] TDN and the petrol character in Riesling — how sunlight and bottle age intensify the aroma. [17:04] Rotundone and the black-pepper signature of cool-climate Syrah and white-pepper notes of Grüner Veltliner. [20:04] How different cultures interpret the same aroma — ginseng and pyrazines in Chinese Cabernet Sauvignon. [21:27] The “ladybug taint” — an uncommon wine fault caused by crushed beetles releasing pyrazine compounds. [23:32] Common wine faults explained: cork taint (TCA), reduction, light strike, oxidation, and brettanomyces. [28:09] Story time — Sietze recalls mistaking oxidation for an open-too-long bottle in Austria. [30:14] Brettanomyces and the fine line between savoury complexity and spoilage. [32:31] The Château de Beaucastel example — when Brett becomes part of terroir and debate. [33:13] Tasting myths: why aromas like “green bell pepper” don’t mean actual allergens in wine. [34:37] How to improve blind tasting skills at home using aroma kits and DIY spiked wines. [36:28] Why tasting side-by-side is key to better identification and learning. [37:55] The “mouseiness” fault — why some aromas appear only after tasting due to pH and acidity. [42:46] Helen Keller’s quote on scent and memory — a poetic close to a science-rich episode. 📩 Questions or feedback? Email: [email protected] 📸 Instagram: @eatsleep_winerepeat 🎥 YouTube: Eat Sleep Wine Repeat 🌐 Website: www.eatsleepwinerepeat.co.uk Until next week – cheers to you! 🥂 THE EAT SLEEP WINE REPEAT PODCAST Featured in Decanter Magazine and Radio Times, and ranked among the Top UK Wine Podcasts by Feedspot. RECOGNITION: – Finalist, 67 Pall Mall Award for Best Global Wine Communicator in Audio (2025) – Shortlisted, IWSC Emerging Talent in Wine Communication (2025) – Ranked #18 in 2024 and #22 in 2025 on Drinks Retailing’s Most Influential People in Drinks list  

In this sensory-driven episode, Janina is joined by Sietze Wijma, founder of The Art of Tasting, to explore how flavour molecules shape our experience of wine. From chemistry to culture, Sietze shares how our environment, memories, and even our saliva can change what we taste in the glass. Together, they unpack the science behind wine aromas, tasting faults, and why perception is as much about learning as it is about the senses.   Shownotes [00:26] Janina introduces her guest, Sietze Wijma, recognised at the 67 Pall Mall Global Communicator Awards for his work blending sensory science and wine education. [01:49] Quick wine fact — how saliva enzymes alter sweetness and release fruity aromas in Sauvignon Blanc. Based on info from The Cynic’s Guide to Wine by Sunny Hodge (Guest on Ep 232) [03:41] Sietze explains The Art of Tasting and how adding isolated flavour compounds helps students identify key aromas. [04:31] How flavour molecules like those in green bell peppers naturally occur in wine. [05:28] Using “spiked” neutral wines as a training tool before tasting commercial wines. [06:19] Butter, vanilla, and yogurt notes — breaking down malolactic fermentation, oak ageing, and lees stirring. [08:00] How culture shapes perception: diacetyl (buttery aroma) described as baklava in Turkey or dahi in India. [09:36] Sietze’s journey from studying flavour chemistry in beer to founding his own wine-focused aroma lab in the UK. [11:03] The “bird-watching” analogy — tasting is about recognition, not sensitivity; anyone can train their palate. [12:57] Identifying key wine aroma families — pyrazines, TDN, and rotundone — and how they appear in specific grape varieties. [13:55] Pyrazines and their link to green bell pepper notes in Sauvignon Blanc, Cabernet Franc, and Carménère. [15:10] TDN and the petrol character in Riesling — how sunlight and bottle age intensify the aroma. [17:04] Rotundone and the black-pepper signature of cool-climate Syrah and white-pepper notes of Grüner Veltliner. [20:04] How different cultures interpret the same aroma — ginseng and pyrazines in Chinese Cabernet Sauvignon. [21:27] The “ladybug taint” — an uncommon wine fault caused by crushed beetles releasing pyrazine compounds. [23:32] Common wine faults explained: cork taint (TCA), reduction, light strike, oxidation, and brettanomyces. [28:09] Story time — Sietze recalls mistaking oxidation for an open-too-long bottle in Austria. [30:14] Brettanomyces and the fine line between savoury complexity and spoilage. [32:31] The Château de Beaucastel example — when Brett becomes part of terroir and debate. [33:13] Tasting myths: why aromas like “green bell pepper” don’t mean actual allergens in wine. [34:37] How to improve blind tasting skills at home using aroma kits and DIY spiked wines. [36:28] Why tasting side-by-side is key to better identification and learning. [37:55] The “mouseiness” fault — why some aromas appear only after tasting due to pH and acidity. [42:46] Helen Keller’s quote on scent and memory — a poetic close to a science-rich episode. 📩 Questions or feedback? Email: [email protected] 📸 Instagram: @eatsleep_winerepeat 🎥 YouTube: Eat Sleep Wine Repeat 🌐 Website: www.eatsleepwinerepeat.co.uk Until next week – cheers to you! 🥂 THE EAT SLEEP WINE REPEAT PODCAST Featured in Decanter Magazine and Radio Times, and ranked among the Top UK Wine Podcasts by Feedspot. RECOGNITION: – Finalist, 67 Pall Mall Award for Best Global Wine Communicator in Audio (2025) – Shortlisted, IWSC Emerging Talent in Wine Communication (2025) – Ranked #18 in 2024 and #22 in 2025 on Drinks Retailing’s Most Influential People in Drinks list

NOW PLAYING

Ep 237 – The Science of Smell: Understanding Wine Aromas with Sietze Wijma

0:00 43:13

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Big Old Life: Heather Blackbird interviews people on planet earth. Heather Blackbird loves asking questions. This podcast is a learning experience. Join me, Heather Blackbird, as I talk to people about their lives. Frequency of new episodes is a little all over the place and I'm learning as I go. Big Old Life is a small way of talking about the vastness of life, one person at a time. If you are reading this or found this podcast it's probably because someone you know gave you a link to it. :) Explicit Tales Of A Superstar DJ The Insomniac Spun seemingly out of nowhere from her complacent life in the corporate world, turned seemingly overnight from 16-Hour shift work and into the life of a literally starving artist and working musician, The Protagonist navigates her supposed rise to fame and superstardom on a journey through spiritual awakening, coming-of-age, and intimate self-realization--guided by an omnipresent force and equipped with the power of love, magic, and music. {Enter The Multiverse.} [The Festival Project] The Festival Project, Inc.™ is a multidimensional multimedia platform which encompasses exploratory and artistic social personifications and expressions on cosmic theory, spirituality, growth, health & wellness, philosophy and theoretic dynamics in entertainment such as music, design, film, television, radio, dance and festival culture, art, fashion, literature, and science. The Festival Project™ and its subsidiary Non-Profit, The Collective Complex © aims to challenge modern artistic and philosop Explicit Bitcoin Is Dead Trey Carson Welcome to Bitcoin is Dead, the ultimate Bitcoin variety show where host Trey takes you on a journey through the ever-evolving world of Bitcoin. Each episode brings new personalities, fascinating locations, and insightful conversations with politicians, educators, and innovators shaping the future of Bitcoin. Whether you're a seasoned Bitcoiner or just starting your journey, tune in for thought-provoking discussions, unique perspectives, and a deep dive into the ideas and people driving the Bitcoin revolution. Explicit The Sacred +Profane Podcast nephtaragrace The Sacred + Profane Podcast is a provocative conversation dedicated to cementing a better future for all. We specialize in unpacking the nuances of what is considered sacred and profane, particularly focusing on sex, death, and all that pertains to the circle of life. Our aim in focusing on such ”taboo” subject matter is to demystify what is unconscious, bring to light what has been known for centuries as ”the occult,” and empower the rapid transformation that is occurring on the Planet. Explicit

Frequently Asked Questions

How long is this episode of EAT SLEEP WINE REPEAT: A Wine Podcast Exploring Wine Regions, Grapes & Education?

This episode is 43 minutes long.

When was this EAT SLEEP WINE REPEAT: A Wine Podcast Exploring Wine Regions, Grapes & Education episode published?

This episode was published on November 3, 2025.

What is this episode about?

In this sensory-driven episode, Janina is joined by Sietze Wijma, founder of The Art of Tasting, to explore how flavour molecules shape our experience of wine. From chemistry to culture, Sietze shares how our environment, memories, and even our...

Can I download this EAT SLEEP WINE REPEAT: A Wine Podcast Exploring Wine Regions, Grapes & Education episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!