EPISODE · Sep 19, 2022 · 52 MIN
Ep 238: Growth vs. Customer Experience: Cody Plofker and Eli Weiss from Jones Road Beauty Weigh In
from DTC Podcast · host DTC Newsletter and Podcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we ride again with Cody Plofker and Eli Weiss from Jones Road Beauty, This wide ranging conversation covers the intersection of growth and customer experience with one of the fastest growing DTC brands out there. We cover Cody’s top thumb stopping strategies, and why whitelisting continues to dominate The CX scores that Eli’s most proud of, and why pizzaz and personality lead the way on his team We play incrementality and attribution bingo, discuss the anatomy of Hero’s amazing 600M acquisition and learn how coming on the DTC Podcast pretty much guarantees a promotion This one was a lot of fun…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
What this episode covers
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we ride again with Cody Plofker and Eli Weiss from Jones Road Beauty, This wide ranging conversation covers the intersection of growth and customer experience with one of the fastest growing DTC brands out there. We cover Cody’s top thumb stopping strategies, and why whitelisting continues to dominate The CX scores that Eli’s most proud of, and why pizzaz and personality lead the way on his team We play incrementality and attribution bingo, discuss the anatomy of Hero’s amazing 600M acquisition and learn how coming on the DTC Podcast pretty much guarantees a promotion This one was a lot of fun…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Ep 238: Growth vs. Customer Experience: Cody Plofker and Eli Weiss from Jones Road Beauty Weigh In
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